The Way I See It

Everyone knows that Lord Sugar has strong opinions and is not afraid to voice them - no matter how controversial they may be. His bestselling autobiography revealed his incredible rags to riches story; his new book takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, peer of the realm, keen cyclist and bemused grandfather. You'll learn what he thinks of over-priced poncy restaurants and discover his latest weight-loss regime, the… (plus)

Everyone knows that Lord Sugar has strong opinions and is not afraid to voice them - no matter how controversial they may be. His bestselling autobiography revealed his incredible rags to riches story; his new book takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, peer of the realm, keen cyclist and bemused grandfather. You'll learn what he thinks of over-priced poncy restaurants and discover his latest weight-loss regime, the Tiny Fork Diet. He explains why would-be entrepreneurs should stop moaning, reveals the secrets of his own success and explains why today's health and safety culture is stifling business, as well as being an insult to our intelligence. He also insists we should stop spouting jargon and speak plain English, tells us what's wrong with teenagers and why he respects Katie Price more than most celebrities. Crammed full of brilliant stories, amusing rants and sound advice, this is the last word on life, the universe and everything from the nation's favourite straight-talking businessman.