Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand Success: How the World's Top 100 Brands Thrive and Survive

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With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.

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Fiche Livre  


Editeur: Kogan Page ( 3 mai 2011)

Format: EPUB

Nombre de pages: 304 pages

Taille du fichier: 675 ko

Protection: DRM

Langue: Anglais


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