Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

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For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence… (plus)

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Fiche Livre  


Editeur: Free Press (11 mars 2001)

Format: EPUB

Nombre de pages: 288 pages

Taille du fichier: 2,87 Mo

Protection: DRM

Langue: Anglais


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