Advertising Theory

Advertising Theory

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters… (plus)

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Fiche Livre  


Editeur: Routledge (21 février 2012)

Format: EPUB

Nombre de pages: 648 pages

Taille du fichier: 5,97 Mo

Protection: DRM

Langue: Anglais


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