Marketing Management

Marketing Management

pour 65,68 $

65.68 Marketing Management http://covers.feedbooks.net/item/221369.jpg?t=1404248538 http://fr.feedbooks.com/item/221369/marketing-management?locale=fr&utm_medium=uwishlist&utm_source=amazon

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds… (plus)

Commentaires (0 commentaires)


Pas encore de commentaire. S'authentifier pour envoyer un commentaire.

Fiche Livre  


Editeur: Routledge (14 décembre 2011)

Format: EPUB

Nombre de pages: 584 pages

Taille du fichier: 11,66 Mo

Protection: DRM

Langue: Anglais


Voir aussi  


>
>
>
>
>
>