The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

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Praise for THE NEW EMERGING-MARKET MULTINATIONALS

One of Strategy and Business’s Best Business Books of the Year

"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be."

—PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation

"An insightful read—essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they… (plus)

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Fiche Livre  


Editeur: McGraw-Hill (23 mars 2012)

Format: EPUB

Nombre de pages: 320 pages

Taille du fichier: 2,79 Mo

Protection: DRM

Langue: Anglais


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