The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

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Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations

Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market… (plus)

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Fiche Livre  


Editeur: McGraw-Hill (23 mars 2012)

Format: EPUB

Nombre de pages: 320 pages

Taille du fichier: 2,79 Mo

Protection: DRM

Langue: Anglais


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