CIM Coursebook 07/08 Marketing Research and Information

CIM Coursebook 07/08 Marketing Research and Information

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE… (plus)

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Fiche Livre  


Editeur: Routledge (25 juin 2012)

Format: EPUB

Nombre de pages: 400 pages

Taille du fichier: 2,47 Mo

Protection: DRM

Langue: Anglais


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