Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

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"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."

Michael Purcell, Senior Vice President, Product Development, Global Cash Card

"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."

Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte… (plus)

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Fiche Livre  


Editeur: Wiley ( 3 avril 2009)

Format: EPUB

Taille du fichier: 828 ko

Protection: DRM

Langue: Anglais


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