Small Message, Big Impact: The Elevator Speech Effect

Small Message, Big Impact: The Elevator Speech Effect

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 “Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be big­ger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang!

 

You’re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of… (plus)

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Fiche Livre  


Editeur: Portfolio (30 août 2012)

Format: EPUB

Nombre de pages: 240 pages

Taille du fichier: 2,29 Mo

Protection: DRM

Langue: Anglais


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