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Twitter 101: Everything You Need to Know about Twitter Marketing

de Lauren Dugan

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...


How to Make Money Marketing Your Business on Facebook

de Clara Shih

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.

Like the Internet...


Establishing Your Major Social Media Objectives and Key Strategies

de Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


How to Integrate Social Media into Your Marketing Plan

de Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


Internet TV: Taking Video to the Next Level

de Michael Tasner

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....


Are You Ready for Web 3.0 Marketing?

de Michael Tasner

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....


How to Make Money with Social Media Optimization

de Robert Scott Corbett

Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.

The steep growth of online social networking sites like...


How to Make Money Marketing Your Business with Tumblr

de Scott Bishop

Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.

Tumblr can be a great way to jump into social media marketing....


How to Make Money Marketing Your Android Apps

de Jeffrey Hughes

A complete plan for selling your Android apps-including little-known techniques based on Google's unique ""open selling model"".

Unlike Apple, Google allows developers to market their Apps from any site, including...


How to Make Money with Mobile Marketing 2D Codes

de Jamie Turner

25 great ways to use 2D codes to grow your business and differentiate yourself from competitors-plus a practical plan for getting started.

2D Codes are two-dimensional ways of representing digital information....


Shifting from Youtube to Ustream and Beyond

de Michael Tasner

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....


How to Make Money with Email Marketing

de Robert Scott Corbett

Why you need to do serious email marketing--plus practical tips and steps for getting powerful business results from email, fast!

Press ""send,"" make money. Is it really that easy? Before I show you how to...


How to Make Money Marketing Your Business on YouTube

de Jamie Turner

Discover powerful, proven ways to use YouTube to attract new clients and customers!

You've probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did...


Three Threats to Brand Relevance: Strategies That Work

de David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...


The Ultimate LinkedIn Checklist For Small and Medium Businesses

de Lauren Dugan

With over 175,000,000 users, LinkedIn is the social business network: the web's best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong...


100 Great Marketing Ideas

de Jim Blythe Blythe

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide...


The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing

de Jamie Turner & Reshma Shah

Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!

Ten powerful techniques and crucial...


How to Make Money Marketing Your Business on LinkedIn

de Jamie Turner

Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers!

What if you're not Apple or Nike? What if you're a CPA, interior designer, real estate agent, architect,...


How to Make Money Marketing Your iPad & iPhone Apps

de Jeffrey Hughes

The expert guide to marketing your iPhone/iPad app cost-effectively and profitably!

There are so many ways to promote an iPhone/iPad app. What really works and what doesn't? How can a developer create the right...


Maybe You Don't Want to Retire

de Frank Armstrong III & Paul B. Brown

This Element is an excerpt from Save Your Retirement: What to Do If You Haven't Saved Enough or If Your Investments Were Devastated by the Market Meltdown (9780137029006) by Frank Armstrong III and Paul B. Brown....