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Burn Rate: How I Survived the Gold Rush Years on the Internet

de Michael Wolff

Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and...

Moneywood

de William Stadiem

As wild and sexy and over the top as the decade it brings to life, author, William Stadiem, tells the inside story of Hollywood producers in the 80s.

From hits like Beverly Hills Cop,  Top Gun and Batman...

Advertising as Culture

de Chris Wharton

This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly...

Unconscious Branding

de Douglas Van Praet

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do?...

The Party Line: How the Media Dictates Public Opinion in Modern China

de Doug Young

The first in-depth, authoritative discussion of the role of the press in China and the way the Chinese government uses the media to shape public opinion

China's 1.3 billion population may make the country the...

Social Media Is Bullshit

de B.J. Mendelson

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business

If you listen to the pundits, Internet gurus, marketing consultants,...

Subversives

de Seth Rosenfeld

     Subversives traces the FBI’s secret involvement with three iconic figures at Berkeley during the 1960s: the ambitious neophyte politician Ronald Reagan, the fierce but fragile radical Mario Savio,...

Exit Strategy: The Original Version

de Douglas Rushkoff

Douglas Rushkoff's latest salvo on complacent media culture, set in 2008, features Jamie Cohen, a young hacker who, like the biblical Joseph, suffers betrayal and then penance (via the talk-show circuit) before...