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Artist Management for the Music Business provides clear in depth information on what to do as an artist manager and how to do it. The book looks at the application of classic management theory to artist management,...
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through...
By his early thirties, Paul Allen was a world-famous billionaire-and that was just the beginning.
In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people...
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining...