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Made to Stick: Why Some Ideas Survive and Others Die

de Chip Heath & Dan Heath

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation...

Switch: How to Change Things When Change Is Hard

de Dan Heath & Chip Heath

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the...

Decisive: How to Make Better Choices in Life and Work

de Chip Heath & Dan Heath

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.

　

   Research in psychology has...