Commerce & Économie / Publicité & Promotion

Planning Advertisements

de Gilbert Russell

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial...

The Economic Implications of Advertising

de Otto John Firestone

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the...

Advertising Today and Tomorrow

de W.A. Evans

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements,...

The Business of Advertising

de Clarence Moran

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

First...

Advertising and Psychology

de Leslie Ernest Gill

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves...

Marketing for Dummies

de Alexander Hiam

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a...

Pick Me: Breaking Into Advertising and Staying There

de Nancy Vonk & Janet Kestin

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind...

Social Communication in Advertising: Consumption in the Mediated Marketplace

de William Leiss

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising...

The illustrator's survival guide

de Amélia Giroux-Gagné & Nicolas Trost

Since its inception in 1983, Illustration Quebec (Quebec Association of illustrators) has developed numerous promotional tools for illustrators. It has also created documents regarding copyrights, contracts,...

How Cool Brands Stay Hot: Branding to Generation Y

de Joeri Van Den Bergh & Mattias Behrer

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business....

Sales Seduction - Why Do You Say Yes?

de Rhondalynn Korolak

Want to Influence More Prospects to Say "Yes" to Your Message? What you will discover in this book has the power to transform your results exponentially-because it will simplify your message, amplify retention,...

Talk Up Your Book: How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More

de Patricia Fry

The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren't a celebrity...

Fashion Brands: Branding Style from Armani to Zara

de Mark Tungate

Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

de Martin Lindstrom

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading...

Adland: Searching for the Meaning of Life on a Branded Planet

de James P. Othmer

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the...

Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

de Edward P. Krugman

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains...

Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

de Inger L. Stole

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition...

Advertising and Cultural Politics in Global Times

de Odih

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. By drawing on the work of Baudrillard, Giroux, Foucault, Castells...

Marketing to the New Majority

de David Burgos & Ola Mobolade

Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country...

Brand Media Strategy

de Antony Young

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track...